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ACE was established in April 2020 by Dr. David Githuku, as an entrepreneurship training institute and business accelerator for African Youth and Women entrepreneurs. The focus was to help them to build, grow, fund and scale their micro, small or medium enterprises (MSMEs). Over the 2 years at ACE, more than 600 entrepreneurs have been trained through online training platforms, and many have shared testimonials of increased sales growth following the ACE training. Some have shared that their businesses have doubled or tripled in revenue since joining ACE, even during the COVID-19 pandemic. Others have been able to scale-up their “home businesses” into larger scale, value addition Agro-industries and other green manufacturing businesses. It is also exciting to celebrate the new authors who have published their books since joining ACE. ACE also has a Business Accelerator Group that prepares established SMEs for funding readiness, so they can scale their businesses. So far, 40 cohort members have been shortlisted for funding through local and international financiers.

Early in the start-up of ACE, David invited his friend, Jo Librero from the Philippines to partner with him to provide training in Digital Marketing and Sales Training. This partnership has been very fruitful, and Jo currently leads our Premium Freelancer Training program. In this program, we help entrepreneurs to start their own Freelancer businesses, where they can provide high value services and receive premium pay from global customers. This program is primarily targeting the Youth and Women in Kenya who are already registered on Kenya’s Ministry of ICT’s Ajira Platform.  

A couple of our ACE founding members are now associates and partners in the ACE business. Mrs. Gladys Ouma, a personal branding coach and event planner, is now the Program Director for ACE in Africa. Mrs. Winnie Wakwoma, is a small business strategist and executive coach and is an ACE partner, where she currently leads our Financial Management training and coaching program.

People Behind Ace

Dr. David Githuku

Dr. David Githuku is a former senior executive from Procter & Gamble (P&G) in Cincinnati, Ohio. He left P&G after 26 years, as Vice President of R&D in the Paper Products business unit. In this role, he led the introduction of multi-generational product innovations into the marketplace that delivered over $500 million in revenue growth in 5 years. Throughout his career, David has led new process and product innovations across diverse consumer brands from Food Processing (Jif Peanut Butter) to Laundry and Cleaning Products (Tide, Downy, Febreze), to Beauty Care (Pantene Hair Care, Olay Skin Care and Covergirl Cosmetics), and to Paper Products (Charmin Toilet Paper, Bounty Paper Towels, Puffs Tissues). This career background has given him broad experience that he is reapplying at ACE. David has had a lifelong passion to coach, train, mentor, and impact entrepreneurs in Africa, so they can prosper in business and in life. 

Winnie Wakwoma (MBA/CPA)

Winnie is a business strategist and an executive coach. She helps small business owners, budding entrepreneurs, and ambitious professionals to build, scale and grow their income, impact and influence. Winnie has expertise in financial management, strategic planning and entrepreneurship. She has over 20 years of experience in the financial services industry, having worked with Standard Chartered Bank where she partnered with business leaders and sales teams in formulating and implementing strategies that optimized their business portfolios towards meeting organizational goals. Now, as an independent consultant, mentor and coach, Winnie has partnered with likeminded entrepreneurship support organizations including Invest in Africa, Strathmore University and ABSA Kenya in helping businesses to build resilience, pivot and grow their operations. Winnie enjoys engaging with women and youth on contemporary topical issues, investigative reading, and culinary.

Jo Librero

Jo is the founder of Adsphoria Digital Marketing. Adsphoria specializes in helping entrepreneurs build their business online using high-converting sales funnels. He started his online business at the start of the pandemic and has served entrepreneurs from all around the world. Today, he helps coach and train Kenyan entrepreneurs at ACE in digital marketing and sales.

Gladys Ouma

Gladys is a certified productivity coach whose expertise is in Personal Branding for Business and Team Effectiveness. She helps individuals and business owners identify WHO they are and WHAT they want to be known for, so they stand out from the crowd by being unique and authentic. Gladys has over 20 years’ experience in the Humanitarian sector (ICRC) where she held various leadership roles in administration and operations that focused on building and sustaining teams for maximum effectiveness, both locally and internationally. As a coach she has partnered with ICF (K), Invest in Africa and The Coaching Hub as a consultant for Management coaching, Startup businesses and SME’s both in Kenya and West Africa. She is on the Education Board of the International Coaching Federation, Kenya chapter, which focuses on creating awareness on the importance of a coaching culture to move businesses to a higher level. She is passionate about guiding young girls and women develop individual skills, performance and career. She is a mentor at various high schools and Strathmore University.

ACE LEVEL 2 – PREMIUM FREELANCER TRAINING (8 WEEK Training for $300 + 1 Year of ACE Membership)..

Jo to provide the detailed curriculum; including when the next session will begin

ACE LEVEL 3 – Funding to Scale Readiness Training (8 weeks – Fee is 10% of Funding that ACE Secures)

This is a funding readiness training program for existing SME business that have been in business for at least 2 years and are looking for funding to grow to the next level. To be admitted to this program, the SME will need to meet the following criteria:

  • 100% African owned and managed

  • Legally registered in Kenya.

  • Need to have basic functional management & financial controls for at least 2 years

  • Registered with KRA and have a Tax Compliance Certificate

  • Banking history of no less than 12 months

  • Clear definition of the problem to be solved by the funding.

  • Clear articulation of a proposed growth plan once this funding is completed

  • Articulate the impact that the funding will have on business growth as well as impact to Youth and Women – How many jobs will be created from this funding?

  • Legally registered in Kenya.

  • ACE Leadership will make an assessment and determine which SMEs will be admitted into this program. Joining this program does not guarantee that you will get funding, but it increases your chances of receiving funding.

    Get In Touch Now

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    Call Us Today:

    0722776187 / +1(513) 260-3573



    Orchid Valley, Applecross Road, Lavington P.O. Box 49207